Since the days of ancient Romans and Egyptians, different types of signage have been used for different purposes such as showing direction or announcing the presence of a certain business. The use of signage has persisted on even in modern times. The reason for this is the proven effectiveness of signage in advertising and consequently driving up business sales. Additionally, relatively lower costs are incurred as compared to other modern methods of advertising.
One of the most popular and effective forms of signage is building signage. Building signage Brisbane is a commonly used method of conveying information to a certain target group. Signs are displayed on buildings in such a way that they capture the attention of people easily and quickly. The use of buildings to display signage allows for the use of large sizes of signs and hence higher chances of getting people’s attention.
For building signage Brisbane to be successful in targeting a specified group of people, there are several aspects that must be considered. These aspects are discussed below.
Color draws people to a sign and makes them pay attention to it. The best building signage Brisbane is the one that incorporates bright and warm colors which can easily be noticed. You also have to ensure that the colors used represent your business and its brand. Easily recognizable brand colors will be a plus for your business. When you are choosing the colors for your signage, ensure that they have high visibility levels. The background color used should not overpower the actual signage message. In addition, you should also use colors that people will react to positively such as orange, green, blue and yellow.